Every project starts with understanding the idea properly, and that’s easier when you think in systems. I come from an engineering background, so I’m comfortable with technical constraints, tight timelines, and figuring out the right tool for the job. In practice that means I can jump in at any stage — concept, shoot, edit, or delivery — and orient quickly.
We define the timeline at the start — milestones, feedback windows, a delivery date. Not because I’m rigid about it, but because good work needs a shape to grow into. Endless feedback cycles help no one.
If you’re not sure what you need yet, that’s fine too. Bring me in for a stretch of time and we figure it out together.